Social networking is defined as individuals connecting with other individuals to form groups, groups connecting with other groups to form larger groups, and then individuals from one group connecting with individuals from another group to form an entirely different group. The average Facebook user has 130 friends. In other words, each Facebook user is a member of - on average - AT LEAST 130 groups. Say you and your friend Lisa are friends on Facebook (for intensive purposes you and Lisa are in a specific group). Now, Lisa is also in a group with her best friend Paula, whom you are NOT in a group with. Social networking allows you to use your group with Lisa to create a network between yourself and Paula, with Lisa as the center of the network.
Making these networks requires effort but the amount of effort you actually apply is not great depending on how you go about it. Our first step in this series comes from this statement found in a recent Harvard Business School Study:
The biggest usage categories are men looking at women they don't know, followed by men looking at women they do know. Women look at other women they know. Overall, women receive two-thirds of all page views.
No need to riddle your 'About Me' section with Gone with the Wind or John Lennon quotes, it's as simple as leaving a brief message on YOUR friends' walls. A message as simple as 'Hey! How are you?' will be seen by the entire network that is connected with your friend, and according to Harvard's study, many women. Now that they are witness to this linear network/connection a friendship between you and your friends' friends, and their friends, and their friends, etc. is possible opening up your own 'enticing' profile as a platform for new connections.
Next stop in the 'Enticing Facebook' series, here.
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