Ever heard of the Italian shoe brand GEOX?
I just bought a pair and they are quite fashionable and trendy--like Gucci dress shoes, but a bit more scientific. GEOX claims that their shoe "breathes" -- It has holes pierced into the leather/ rubber soles and uses a patented membrane as a valve to let sweat pass out of the shoe in the form of vapor while keeping water from puddles and such from leaking in. You can watch videos demonstrating the technology on their website: Geox
The idea came from the Italian billionaire Wine-maker Mario Moeretti Polegato while he was on a run through the desert. His feet couldn't breathe with his shoes, so he decided to pierce holes in them with a swiss army knife. It worked so well that he decided to create a shoe using the same idea and a material used in NASA spacesuits to make it function. Perhaps the company should just use a pocket knife to cut holes in all the shoes because let me just tell you that they do not breathe any better than your average.
Although they are stylish and comfortable, with starting prices over $100 don't buy the shoes solely to test their claim to fame.
Style/ Looks: 9
Breathability: 4
Successful gimmick: 10
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